Women in the New Collar Workforce


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Guest Editor

Sarah Boivert

I had a wonderful childhood growing up in a typical middle-class American family living in New England in the 1960s. My dad, a World War II veteran who studied on the G.I. Bill to be a chemist and colorist at the Rhode Island School of Design, worked as a dyer in a textile mill. I am not sure that job exists any more.

As far as I could tell, we never wanted for anything. Coming from a French/Portuguese family, food was important to us and on Saturdays my dad and I made the rounds of the butcher shop, green grocer, bakery, dairy, fish market — and of course the obligatory visit to the grocery store for paper goods.

The “Week of the 4th,” all mills closed for the July Independence Day holiday and our family, like the others in factory towns, piled everyone into the car and went on summer vacation. Some years we went to Cape Cod, other years to visit family in Quebec, and as we got older, to historic sites such as the Smithsonian Museum and the Liberty Bell.

My mother didn’t work and drove us most places. We went to private elementary school; I had piano lessons, while my sisters took dance and guitar lessons.

It was my dad’s early career in manufacturing that gave me the childhood I value. He went on to become an entrepreneur as the textile industry migrated South, but those early years shaped my own career path. I co-founded a laser machine tool and contract manufacturing company that helped high school graduates and veterans find opportunities they didn’t even realize existed for them.

My company was ahead of its time but now more and more blue-collar jobs have morphed as a new era of digital transformation has taken hold not only in manufacturing, but also in industries as far afield from one another as jewelry making and film production.

After the 2016 election, IBM CEO Ginny Rometty implored President-elect Donald Trump to bring back manufacturing, but with the highly skilled “New Collar” jobs America needed for prosperity. The term struck me as the perfect encapsulation of today’s careers, plucked directly from science fiction: robotics programmer, 3D printing operator, CAD designer, predictive analytics specialist, laser machining service technician and more.

Many New Collar jobs do not require a college degree and Ms. Rometty says that as much as one-third of IBM’s manufacturing positions do not require any degree. The world is changing as technology has become an integral part of our daily lives, and New Collar jobs naturally tap into those digital skills.

There is a wonderful example of the digital trajectory that is transforming our cities and towns in Youngstown, Ohio. Traditional factories lie dormant, neglected and overgrown, but down the street, a storefront is humming with 3D printing machines. The Obama administration formed the first additive manufacturing institute, America Makes — and located it in downtown Youngstown, the heart of manufacturing territory. This public-private partnership is transforming the national dialogue on fabrication and creating a myriad of New Collar opportunities for people everywhere.

I strongly feel that the success of 21st century industries is directly dependent upon the people who have the skills to work in New Collar careers. We need to celebrate and encourage these digital skills, because they are the key to the resurgence of our communities. Only when people can support their families, enjoy the fruits of their labor and feel valued in their work will all children share the happy childhood I enjoyed because of my dad’s career in manufacturing.

The women I selected to be featured in the New Collar Workforce issue of UNUM Magazine bring to life what a New Collar job means. Please enjoy the individual stories of their journeys to re-shape the world using digital tools. 

Sarah Boisvert

Author, The New Collar Workforce

Founder, The New Collar Network

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Mayte Cardenas

How the world sees women has changed. I want to be seen as a person, not just a mother or a daughter or wife.

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Emily Markwiese

Tech to me is ultimately a way to create connections between things where there wouldn’t otherwise be any — and there is a place waiting for anyone who’s interested in forming those connecting points.

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Marisa Xochtl Jimenez

I loved how one could share their experiences, knowledge, ideas and possibilities into a film. I especially love it when the story is from a Voice that deserves to be heard and listened to. It's everyday people just writing the story of how they see the world. 

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Nora Touré

It doesn't matter what degree I have — if I’m interested enough and want to learn, I can do it.

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Phernegize Manigat

The world is constantly changing and moving into or already is in a space where technology is vital in all that we do. There are so many ways to be exposed to tech, so we have to not be afraid of it.

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Kelli Jordan

I’m really passionate about this work.  As we add more diversity to tech companies it can only bring more value to our culture, and in the process open doors for our citizens.   

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Heidi Hostetter

Manufacturing touches lives across all sectors — medical, aerospace, IT, defense, etc. I cannot think of one thing on the consumer market that is not manufactured. Everything we touch has a manufacturing history/legacy. It is important to really understand how your involvement will have direct impact on lives, history and the future.

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